Saturday 20 January 2024

"No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money." – Luke 16:13

Today's Scripture Reading (January 20, 2024): Luke 16

Many years ago, I worked at a small Toyota dealership in a small town. At the time, the dealership had a dual focus. First, it was a Texaco service station. We sold Texaco gas and oil products as a Full-Service Gas Station on a main North-South highway. But we were also a Toyota dealership, selling Toyota vehicles to the rural area around us, and we had some customers who drove from the cities that existed both to the north and south of the dealership.

There were many ways in which the service station and car dealership existed in conflict. I remember a day when a tourist drove a huge motorhome into the service station to get filled with fuel. The motorhome was so big that it was hard to maneuver the vehicle into position to receive the fuel. The driver noted that if we didn't have the Toyota vehicles on the lot, it would be much easier to get motorhomes like his in for gas, and we might get to sell more gas to larger vehicles. But the reality was that we weren't making much on the fuel we were selling, and it would take more than a hundred such vehicles to make the same profit that we could make on the sale of one Toyota. (And that is a comment on the pennies we were earning on the fuel rather than any vast profits made on the cars.)

The conflict between Texaco and Toyota was most easily seen because both companies wanted their products displayed in prime positions in the dealership/service station. And so there was a delicate dance we had to do whenever we knew a representative was coming out from one of the companies. If Texaco was due for a visit, we ensured that we were displaying Texaco products in all the key places. If a Toyota representative was on their way, Toyota products were prominently displayed in the same areas. Texaco and Toyota shared these prominent places if no one was coming.

Jesus says that it is impossible to serve two masters. You will love one and hate the other, or you might even despise both, giving neither master the best of what you have. Of course, Jesus focused on the two masters that compete in all of our lives: God and money or the material things of life. And we can't serve both. We can have both, but we can't serve both. The truth I have learned in this life is that money is a severe taskmaster. Money and material possessions are intended to be tools for making our way through this life, but God is the only master, and he is the one we need to serve.

Tomorrow's Scripture Reading: Luke 17

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